John Robbins

John Robbins is an American author, who popularized the links among nutrition, environmentalism, and animal rights. He is the author of the 1987 Diet for a New America, an exposé on connections between diet, physical health, animal cruelty, and environmentalism.Robbins is the son of Irma Robbins and Baskin-Robbins co-founder Irv Robbins. He graduated from the University of California, Berkeley, in 1969, and received a Master's Degree from Antioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek a simpler life. He and his wife Deo were married on March 10, 1967. Robbins advocates a plant-based diet for ethical, environmental and health reasons. He updated these ideas in his 2001 book The Food Revolution: How Your Diet Can Help Save Your Life and Our World, which includes information on organic food, genetically modified food, and factory farming. His 2006 book Healthy at 100, published by Random House, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major U.S. publisher.In Diet for a New America, he advocates a "plant-based", vegan diet and contains Robbins's opinions on the meat and dairy industries, world hunger and human health.The documentary film Super Size Me by Morgan Spurlock has a short interview with Robbins.

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As expenditures for food and medical care drop, personal savings rise—and with them the supply of lendable funds. This lowers the interest rates, as does the drop in oil imports, which eases the pressure on the national debt.
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The information he gives us about what he calls the Great American Food Machine amounts to a powerful indictment of the meat and dairy industries, both in regard to their cruel and dangerous methods of food production and in regard to the falsehoods they purvey. Through their advertising and especially through the “educational” materials that they distribute and that get taught through our public schools, these industries persuade us of dietary requirements that are inaccurate and promote dietary habits that shorten our lives
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Using a plethora of recent medical studies, including research and revisions by Lappé herself, Diet for a New America debunks what it calls the protein myth, showing that if we eat less protein we can not only survive but live healthier lives. The incidence of osteoporosis, to take an example, declines with lowered protein consumption.

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    John Robbins
    The Food Revolution
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