Alan Klement

Цитати

Александр Павловцитує2 роки тому
A Job is the progress that an individual is trying to make in a particular circumstance
Александр Павловцитує2 роки тому
Therefore, JTBD Theory provides a way of understanding the foundational question of innovation success: what causes a customer to purchase and use a particular product or service.
Александр Павловцитує2 роки тому
After all, innovation is relevant only if it creates or leads customers to substantial new meaning in how they lead their lives.
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