When Coffee and Kale Compete: Become great at making products people will buy

Push. People won’t change when they are happy with the way things are. Why would they? People change only when circumstances push them to be unhappy with the way things are. These pushes can be external or internal.

transform themselves and lift their capabilities for living the lives they imagine

Step-change business growth demands that new product concepts reflect the improvement imperative that keeps customers looking to the market for ideas, devices, and knowledge that break from the past.