Too often, the idea person thinks that simply having the idea is doing their part. They think they’ve already contributed their 50%—some think the idea is 90%—and all the writer is doing is filling in the blanks. These people don’t understand that having the idea is really just the fun part. If feels good. It’s a champagne high. People give you props for your creativity. They tell you how clever you are and laugh at your snappy insights.