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James Altucher

The Choose Yourself Guide To Wealth

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    We all know that kids shouldn’t take candy from strangers. In an elevator pitch, the investor is the kid. What you are asking is the candy, and you are the stranger. So, unless you make the candy supersweet, their gut reflex is to say no. So make sure you make your candy sweeter by sprinkling in their desires. And what are their desires?
    Recognition
    Rejuvenation
    Relaxation
    Relief
    Religion
    Remuneration
    Results
    Revenge
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    I had a lot of practice. I probably approached over 3,000 people cold. In some cases people tried to kill me. In one case I was chased. In other cases people opened up their hearts, and I am infinitely grateful to them.
    kuatcorpцитує2 роки тому
    The sun shines no matter what. It doesn’t care which flower blossoms. The sun is always there providing value every second of the day. Be the sun and you will create abundance.
    kuatcorpцитує2 роки тому
    Be the sun and you will create abundance.
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    If you need to make more money or build a new business, then go to your customers (who are now your friends) and tell them, “I need advice. What other service can I provide you or anyone you know?”
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    Your best new customers are your old customers.
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    When you get in the door, do not sell your product. People make a decision on your product in five seconds. Sell the dream. Build up images of the dream. Give a taste of what the dream is like. Let it linger. Let it weave itself. Let the imagination of the buyer take hold and run with it. The dream has up to infinity in value.
    kuatcorpцитує2 роки тому
    Sell The Dream
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    In the long run, nobody cares about your product. In the long run, it is the entire holistic view of your offering, your service, you, that you are selling
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    What you offer is not just your product. Your offering is product, services, your employees, your experiences, your ideas, your other customers, and even (as mentioned above) your competitors. So sell them all. When you are good at what you do, the product or service you offer is just the way people build the first link to you. It’s the top of a huge pyramid.
    kuatcorpцитує2 роки тому
    in the human economy, they won’t just think of you as someone who sells to them. They will know forever that you are a trusted source. Trust is worth more than next month’s rent being paid. Trust builds a bridge that will never wear out.
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    Often the best way to make friends and customers for life is to direct them to a better service or product than yours.
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    I can’t predict the future. But I know I delivered value to another human being. That value is real and I can put it to use whenever I want.
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    The art of selling, for me, is to have everything inside of me working together.
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    You plant a seed and eventually the garden blooms.
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    Never Take No for an Answer
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    Most people are three-year-olds. They like to get presents.
    People want to do business with people who give them presents. Over-delivering is a present. And it makes you feel good. Give and you will receive.
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    People pay for friendship.
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    I was a sales snob.
    But I was wrong.
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    idea microscopes that see the ideas that become the building blocks for everything in society.
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