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Книжки
Robert Alderman

Copywriting For Beginners Guide

Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.
16 паперових сторінок
Дата публікації оригіналу
2015
Видавництво
Mihails Konoplovs

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Враження

    mariareadsділиться враженням2 роки тому
    🎯Корисна

    Good to have a general idea of the copywriter, however, does not contain any special or different information from what you can read online

    Mikie Jonesділиться враженням2 роки тому

    I feel this book is a good starting point for getting a general idea of copywriting. Just as the title suggests, this is for beginners and should give you a headstart to what copywriting is about.

Цитати

    Mikie Jonesцитує2 роки тому
    A marketing message written by someone who is not an expert may cause damage to the overall objective and may put your entire marketing campaign at a risk of falling.

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