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Robert Kiyosaki

Midas Touch

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brand is two words: the ‘Promise’ you telegraph, and the ‘Experience’ you deliver. A brand is founded on what the entrepreneur stands for
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But I will set the record straight when it might cause damage to my brand or my reputation. People know I’m a fighter in that sense, and they will think twice before going after me, because I’ll go after them with everything I’ve got. When it comes to building your brand and protecting it, you’ve got to set boundaries.
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As Robert said, a brand name without a great company behind it is nothing.
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Building a brand is like building a skyscraper—the foundation comes first and, the bigger the building, the deeper the foundation needs to be.
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Reputation is something you can’t buy
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Keep quality controls on your sales pitches. Desperation never comes off well.
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We do what we do because that’s what delivering the best means.
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He often emphasized how important it is to love what you do. Success most likely won’t happen otherwise. He was also efficient and gave me his four-step formula for success:
1. Get in.
2. Get it done.
3. Get it done right.
4. And get out.
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Yet a brand is more than a name. A true brand cannot be copied because a true brand is more than a product. It is a promise, a reflection of the entrepreneur’s body, mind, and spirit.
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takes guts to be a brand. It takes guts to stand for what you believe in, even if it is not popular. You cannot be all things to all people if you want to be a brand.
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Honest people do not do business with dishonest people. Your reputation is the foundation of your brand. Guard your reputation with your life. In business, your reputation is more important than your business.
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“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
– Jeff Bezos
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Become multilingual. Know the languages of business by diving into them head first. Full immersion will get you fluent faster and make you a better leader who can advise and guide others at all levels of the company.
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• Set your sights, and aim high. You never know what you can achieve until you focus on achieving it. Ask yourself honestly, if you had no barriers, how big would you want to be? Now that you know, why sell yourself short? Everything is possible in our highly connected world, once you give yourself permission and focus.
• Get experience before starting your own company. Work to learn, not to earn, and study the companies that are implementing the B-I Triangle the best. Analyze why things go right and why things go wrong.
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You need to become a master delegator of all tasks on the inside of the triangle so you can do your job of leading the mission and the team.
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Entrepreneurship favors generalists. The more you read, see, hear, and do, the greater your life experiences become. Live your life believing that knowing a little about a lot is a good thing.
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about them. Just be exposed to them. Overcome your natural tendency to stay in your comfort zone. Don’t stay buried in the details.
• The longer you stay in school, the more specialized you often become. You know more and more about less and less. Break out by taking on different projects, volunteering, doing whatever you can to broaden your horizons.
• Entrepreneurship favors generalists. The more you read, see, hear, and do, the greater your life experiences become. Live your life believing that knowing a little about a lot is a good thing.
• Hire specialists to do the tasks and the work. It’s your job to lead them. Use the B-I Triangle as your framework for organizing your company and your leadership. You need
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Specialization is not your friend. You may already be overspecialized. If that’s the case, work on experiencing more diverse aspects of business and life. You don’t have to know everything about them. Just be exposed to them. Overcome your natural tendency to stay in your comfort zone. Don’t stay buried in the details.
• The longer you stay in school, the more specialized you often become. You know more and more about less and less. Break out by taking on different projects, volunteering, doing whatever you can to broaden your horizons.
• Entrepreneurship favors generalists. The more you read, see, hear, and do, the greater your life experiences become. Live your life believing that knowing a little about a lot is a good thing.
• Hire specialists to do the tasks and the work. It’s your job to lead them. Use the B-I Triangle as your framework for organizing your company and your leadership.
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Final Thought
Everything of value in life must be earned
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The word “integrity,” by definition, means “whole and complete.” An entrepreneur must focus on the whole business, the 8 integrities, not just their specialty
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