So we’re 84 episodes in now, and that means that some of the breweries we profiled when we first started this thing, are a year or two old by now. And that’s a year or two of hindsight and lessons learned that anyone in the industry would benefit from. Why kind of problems has a two-year old brewery had to solve? What kind of assumptions did they make that were completely off-base? And how did they adapt to the still evolving nature of the market for beer? Well, today I’m going to bring you the perspective of Gary Gulley of Alarmist Brewing in Chicago. It’s a small operation that hasn’t found its stride yet — but they’ve certainly found a way to solve some unique problems. And despite the hardships of running your own start-up manufacturing business — all the stress and long-term doubts and insane cash flow issues — the affect it can have on an individual and their family is still a net positive. That’s the power of entrepreneurialism lies in that counter intuitive result — that with all the incredible burden you take on, you also gain all that reward.
