EP-145 James Watt of BrewDog

Last week, GBH flew me to Aberdeen, Scotland to visit BrewDog—the fastest
growing brewing company in Europe. I first visited the brewery in 2015, and
what I experienced on that trip would eventually materialize as my first
ever GBH story. Since then, operations at what can now only be described as
BrewDog’s “campus” in the town of Ellon, around 30 minutes from Aberdeen
itself, have expanded exponentially.

For starters, there’s a brand new, purpose-built brewing facility featuring
a 255-barrel German brewhouse. Once fully operational, it will be brewing
up to 10 times per day. Also inside this new build is a labyrinth of
offices, which amongst them features a brand new lab and quality control
department—the result of a $2.6 million dollar investment. There’s also
Lone Wolf, BrewDog’s brand new spirits division. And the expansion doesn’t
stop there. They have a standalone sour beer facility, Overworks, which is
nearing completion, coolship and all.

Following a comprehensive tour of these facilities, I sat down with BrewDog
co-founder James Watt. You might be more familiar with his more extroverted
and outspoken persona. He's prone to standing on bar tops a'la Stone's Greg
Koch (a mentor of Watt’s), but on this occasion he cut a far calmer and
more softly spoken figure.

Over the next hour we tackle pretty much every topic BrewDog’s name has
come up with over the last few months. This includes selling 22% of the
company to a private equity company for £213 million, opening a brewing
facility in Columbus, Ohio, and future plans to build similar operations in
Australia and China. And, of course, we even discuss whether or not a
multinational company with millions of dollars in investment behind it can
still be considered “punk.”