What you’ll hear in this conversation is a reflection on current narratives of hard seltzer and what it means to build a company in a category that has completely changed beverage alcohol. Whether or not you’re a hard seltzer fan, the context and insight from Vik and Viv will help you better understand what it’s like for businesses in this rather new segment. And whatever headlines you may see, know that hard seltzer is wildly outpacing growth of beer, wine, and spirits in retail
