Claude Hopkins




valeria05497цитує2 роки тому
text book on advertising.
Carlos Castillo Noveloцитує2 роки тому
We learn that cheapness is not a strong appeal. Americans are extravagant. They want bargains but not cheapness. They want to feel that they can afford to eat and have and wear the best. Treat them as though they could not and they resent your attitude.
Carlos Castillo Noveloцитує10 місяців тому
Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists
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