Rus Slater

it goes ahead to the satisfaction of all

Any event must have a robust justification

car parking marshals

(AIDA = Awareness, Interest, Desire, Action)

The justification may be ‘to generate £X million revenue by the sale of the properties forming the Glebe Meadow Development

justification is the aim of the overall activity

Objective for an Event Should Be Smart

event initiation document (EID)

It is best to use a standardised form to document changes as this ensures that all the angles are covered.