Barun Roy has brought four the essence of journalism to the core in this book. Presently, he is functioning as the Head of Department of Mass Communication in Southfield Collage, Darjeeling. He is also at the helm of affairs working as the Chief Editor for Darjeeling Times. His own blog site ‘The Himalayan Beacon’, is quite popular in North-eastern India. It has already gained mass appeal with a daily readership of 3 lakh and 40 thousand people. Also a columnist in his own right Barun Roy contributes to Business Standard and Business World. He has also represented India in the South Asian Journalism Forum held in Kathmandu and Manila. He has two other printed titles to his credit and has received various honours and accolades.