Software development is no laughing matter. But it should be.

Backward management practices have hobbled what was once the world’s most innovative industry. The result? Wasted time and resources. Sinking morale. Dissatisfied customers.

Regaining software development’s groundbreaking spirit requires the type of bold, madcap thinking that originally defined it—and in Pitch, Sketch, Launch John Krewson presents a remarkable, proven template for revival.

Pitch, Sketch, Launch extracts the techniques used to create today’s most beloved comedy shows and applies them to revitalizing software development. It shines a spotlight on the sketch comedy world’s ethos of feedback-driven product deliveries and its playful search for original solutions. Insightful interviews, best practices, and case studies demonstrate how creating comedy applies to designing top-tier software.

Rethink what makes your creative team effective. Transform meetings into electrifying idea incubators. Rediscover the exhilaration of software innovation. Let Pitch, Sketch, Launch help you set the stage for producing your most adventurous work yet.

John Krewson

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