“The brain is a computer. Stories are the programs—storytelling is how you write the code. If you want to hack humans, you need to understand how to write in the language best suited for the human-computer.”

No, you’re not holding the latest collection of recipes for cannibals. How to Hack Humans is the business book you didn’t know you needed, a unicorn in a world of publishing that is too often dry and emotionless.

Are you looking to get investment for your Startup? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90% failure rate, so how do you stand out from the crowd? Start by picking up a copy of How to Hack Humans, reading it, and realizing, hey, this Seth Erickson guy might be on to something.

Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage. Make yourself and your product memorable by using patterns. Brains love repetition! Seth guides readers on a journey through the neuroscience behind storytelling, how to use it to make yourself clear in a world full of noise, how to work around bias, how to craft an impactful story, and much more.

Seth has written a business book for the entertainment generation. Can you educate yourself AND chuckle as you turn page after page? How to Hack Humans proves you can.

“What you’re about to read is the neuroscience paper we all want to understand but don’t have the time or patience to read presented by your quick-witted and charming college roommate who “really needs you to understand” the mind-blowing lessons he just learned in his advanced 404 class in college, with just enough actionable marketing prompts to get your head spinning. “

- Pia Silva, Author of "Badass Your Brand"

Seth Erickson

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