About the book:

“A salesman without enthusiasm is just another clerk!” We're all selling something every day. Even with the leaps and bounds in technology, it has only become increasingly difficult to capture and sustain a buyer's attention through a sales process. And that's why it's crucial to craft the right selling mindset and master the instinctive skills that will help us cut through the chaos in any situation.

Drawing on historic studies, tips, advice, psychological insights, and real-life experiences, Karthik Krishna has built this book to get anyone into the right mindset to sell ice to an eskimo. This book helps you be more focused and mindful about your approach, gather critical knowledge about your buyer, identify and deliver the key stages of your pitch, and close the deal with ease.
About the author:

Karthik Krishna is a Growth Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands, human-to-human. After spending half a decade working in advertising and marketing for multimillion dollar brands and startups, Karthik knows what truly drives conversions, sold-out launches, and New York Times interviews—and it’s not mastering the marketing flavor of the week. It’s how well you connect with the heart-beating people you’re trying to help and communicate your understanding back to them.

Karthik has landed coverage in leading print and broadcast outlets in the country. His own articles have been featured in The Muse, Forbes, Inc., Mashable, DailyWorth, and Newsweek. In addition to his extensive Advertising, Funnel building, and marketing experience, Karthik is a FIDE-rated Chess player.

Karthik has founded and invested in over 6 high-grossing startups and is the author of the highly acclaimed book— 'The $100 Heist'

Karthik Krishna

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