Allan Dib

To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche.

Targeting a tight niche allows you to become a big fish in a small pond.

n inch wide meaning it is a very highly targeted subsection of a category. A mile deep meaning there’s a lot of people looking for a solution to that specific problem.

specialist is much more highly respected than a jack of all trades.

Trying to target everyone in reality means you’re targeting no one.

There’s always someone willing to sell cheaper than you.

As Zig Ziglar famously said, “Money isn’t everything...but it ranks right up there with oxygen.”

“To live through an impossible situation, you don’t need to have the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein. You simply need to know what to do.”