Michael Porter

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Ming the Mercilessцитує9 місяців тому
It also described three generic strategies for achieving competitive advantage: cost leadership, differentiation, and focus.
Ming the Mercilessцитує9 місяців тому
Competitive Advantage is about how a firm actually puts the generic strategies into practice.
Ming the Mercilessцитує9 місяців тому
Competitive advantage grows fundamentally out of value a firm is able to create for its buyers that exceeds the firm’s cost of creating it.
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