Joanna Penn

How To Write Non Fiction

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Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not ‘the expert' or have enough authority in your niche to write a book on it?

Are you ready to help other people and change your own life with your words?

The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life — so much so that 10 years later, I make a living with my writing.

I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes:

PART 1. Before You Write: Mindset

Why write a non-fiction book?

Can I write a book if I'm not the expert?

Originality. Or, there are so many other books on this topic

Who are you? Personal stories and the writer's voice

The day a non-fiction book changed my life

Fear and self-doubt

PART 2. Before You Write: Business

Types of non-fiction books

Business models for non-fiction books

Who is your book for? Identify your target market

Decide on the topic for your book

Decide on your book title

Your author name and pseudonyms

How long does your book have to be?

How long will it take to write the book?

Your perspective on time

Writing a book proposal

PART 3. Writing and Editing

Gather and organize existing material

Research, interviews, surveys, and social listening

Structure and organize the book

How to write the first draft

How to dictate your book

Turn your blog/podcasts/videos/talks into a book

Speed and quality

Focus and shiny object syndrome

Writer's block

Co-writing a non-fiction book

How to turn a boring book into an engaging read

Elements of fiction in non-fiction

Truth and perfectionism

Legal issues: Using real people, quotes, lyrics, images, and citing sources

Self-editing a book

How to find and work with professional editors

PART 4. Publishing and Product Creation

Your publishing options

The different formats for your book

Non-fiction book covers

Book formatting for non-fiction

Pricing your book

Your book sales description

Categories and keywords

Turn your non-fiction book into a multimedia course

Updating your books over time

PART 5. Marketing Non-Fiction

Two models of marketing and the importance of mindset

Book-centered marketing

Paid advertising for non-fiction books

Author-centered marketing. The power of a personal brand

Build your author website

Build an email list

Integrate email marketing with your book

Content marketing for non-fiction books

My non-fiction marketing journey

Conclusion and your next steps.

It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.
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Curl Up Press
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  • Menna Abu Zahraцитує3 роки тому
    encouraged by the fact that virtually all other creatives, including your writing heroes, feel these things too with every book they write. In fact, if you don't feel any kind of doubt or fear, perhaps you don’t care enough about your book.

    When you feel fear and self-doubt, acknowledge it. Write down your feelings in your journal … and then continue with your writing.

    Protect yourself in practical ways
  • Menna Abu Zahraцитує3 роки тому
    Embrace these fears as part of the creative process
  • Menna Abu Zahraцитує3 роки тому
    No one is going to die if you write your book and it only sells five copies. No one is going to die if you get a one-star review. And the only person who will care if you don’t finish your book is you.

    So finish it and face those fears. You’ll likely find they are unfounded. And if they do happen, then write about it in your next book and move on.
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