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Keith Ferrazzi,Tahl Raz

Never Eat Alone : And Other Secrets to Success, One Relationship at a Time

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    b2999462389цитуєминулого місяця
    Find Your Passion
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    He believed that a group of like-minded, achievement-oriented individuals could dramatically leverage each other’s success to do things otherwise impossible.
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    Even a Harvard MBA or an invitation to Davos is no substitute for personal initiative
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    on a first-name basis
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    we all just rolled up our sleeves
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    In that case, take to the Internet. Launch a group on LinkedIn or Facebook with the help of people in your existing network. Host monthly Google Hangouts. Poll people to see how the group can be helpful to one another—sharing information, trading referrals, coaching each other on challenges. If your group takes off, you can eventually take it to the next level with an annual in-person meeting in a convenient city. Reserve a hotel block, book a speaker, get a haircut, and you’re good to go.
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    As long as you’re going to think anyway, think big
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    All your efforts at publicity, promotion, and branding need to feed into your mission;
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    ting attention. I was building a brand, all right;
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    Early on in my career, I paid too much attention to get
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    You’ve got to become your own PR firm, as I’ll talk about in the next chapter. Take on the projects no one wants at work. Never ask for more pay until after you’ve been doing the job successfully and become invaluable. Get on convention panels. Write articles for online publications and company newsletters. Send e-mails filled with creative ideas to your CEO. Design your own Me Inc. brochure
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    To become a brand, you’ve got to become relentlessly focused on what you do that adds value. And I promise you can add value to whatever job you’re doing now. Can you do what you do faster and more efficiently? If so, why not document what it would take to do so and offer it to your boss as something all employees might do? Do you initiate new projects on your own and in your spare time? Do you search out ways to save or make your company more money?

    You can’t do all that if you’re solely concerned with minimizing risk, respecting the chain of command, and following your job description to the letter. There’s no room for yes-men in this pursuit. Those with the gumption to make their work special will be the ones to establish a thriving brand.

    You can’t do meaningful work that makes a difference unless you’re devoted to learning, growing, and stretching your skills. If you want others to redefine what you do and who you are within organizational boundaries, then you have to be able to redefine yourself. That means going above and beyond what’s called for. It means seeing your résumé as a dynamic, changing document every year. It means using your contacts inside and outside your network to deliver each project you’re assigned with inspired performance. Peters calls this the pursuit of WOW in everything you do.
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    “You have alternatives, you’re just not creating them for yourself. You have to start taking ownership of managing your career. You have to start making an effort to change your brand from anonymous number cruncher to slightly famous difference maker.”
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    In short, forget your job title and forget your job description (for the moment, at least). Starting today, you’ve got to figure out what exceptional expertise you’re going to master that will provide real value to your network and your company.
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    . In America’s information economy, we frame our competitive advantage in terms of knowledge and innovation. That means today’s market values creativity over mere competence and expertise over general knowledge. If what you do can be done by anyone, there will always be someone willing to do it for less.
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    Once you’ve landed an anchor tenant, finding the right mix of people is critical. For me, the invitation list needs to be a mix of professional folks I want to do business with today, contacts I aspire to do business with down the road, and those I call “light attractors”—guests who are energetic, interesting, and willing to speak their mind. Of course, a local celebrity or two never hurts. And it goes without saying that you should have your friends and family present, as well.
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    It’s easy enough to make knowledge brokering a habit. Let’s say, for instance, someone mentions over lunch or in the minutes before the start of a meeting that they are having a hard time dealing with their teenage son or daughter. You should hear “problem.” As a practitioner of social arbitrage, you think “need to find a solution.” If you don’t have any personal advice, the solution will come from asking yourself, “How can my network of friends and contacts help? Which one of my friends has teenagers?” It probably won’t take long before you come up with someone you know, maybe your own parents, who handled their own teenage kids in a constructive manner. Get on the phone and ask them if they have any advice, or if they used any books or articles to help them through the process. Now pass it on.
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    The most successful people aren’t just givers, but a particular subset. They are those who give freely but also maintain a high degree of self-interest. They are strategic with their giving, and in the long run, it protects them from becoming doormats and washing out.
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    Helping others, Grant’s studies show, motivates us to feel good about ourselves and work harder. The hours spent helping others actually make us more productive over time, not less.
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    “The problem isn’t information overload, it’s filter failure.”
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