Sales letters have been a fundamental element of the business/customer relationship provided printing presses and the postal service have existed. The invention of the web hasn’t changed that, except that there is now a better, faster, cheaper way to connect with customers – via email.
Unfortunately, you will find those who have taken adverse benefit of this wonderful communication technology, and this has made it harder for those folks who are legitimately trying to do business through email. These people are spammers and all-around crooks who make an effort to take advantage of innocent people.
As Internet Marketers, we've had to work hard to overcome those issues, and to get our customers and potential customers to allow us to send them email
– without offending or angering them. We now are capable of doing that, however like most things there is a right way and a wrong way to understand this job done.
