But it's not about the tools. It's about adapting your mind-set to the new environment these tools create. Social media are tools. Real time is a mind-set.
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The Real-Time Mind-Set The real-time mind-set recognizes the importance of speed. It is an attitude to business (and to life) that emphasizes moving quickly when the time is right
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The Real-Time Power Law
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what fascinates me is the way Taylor Guitars and Calton Cases were able to react in real time to seize the marketing opportunity that Dave's momentum created