management process responsible for identifying, anticipating and satisfying consumer requirements profitably.”
Menna Abu Zahraцитуєторік
The Chartered Institute of Marketing (CIM) defines marketing a
Menna Abu Zahraцитуєторік
Beanstalk (Paris Hilton)
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Fluid World (Hello Kitty)
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Entertainment One (Peppa Pig)
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Thank you to all the Licensing Industry experts we spoke to who have each given generously of their time and expertis
Menna Abu Zahraцитуєторік
Neuro Linguistic Programming is the study of the structure of excellence.
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Judy has now semi-retired from Market Research and is a writer and NLP Trainer/ Coach. She writes children’s fiction as JudyBee www.judybee.biz and NLP books for the family www.nlpkids.com
Menna Abu Zahraцитуєторік
Judy has an MA in International Marketing and Post Graduate Diploma in Market Research. She trained at Taylor Nelson and then with Bill Schlackman, the founder of Qualitative Research in the UK.
Menna Abu Zahraцитуєторік
Kidscreen (US), AQR (Lisbon), Brand Licensing Show Seminar (London) , LIMA Seminar, Advertising Festival (Paris) Kiddie Marketing (Madrid) and The Media Trust.