J K Rowling and the Harry Potter Phenomenon

Fifteen million copies were sold in 24 hours.

The success of Jo’s first book was definitely not a one-off. Harry Potter was here to stay.

Every other publisher was looking for ways to reclaim some of the ground they had lost to Bloomsbury and the Harry Potter novels.

read the passage in which Harry is allocated his first wand

The company re-originated the artwork by cleaning it up, republished the books in the original format, devised all kinds of new formats and sizes, and went on to create one of the most successful merchandising programmes in the world.

she is wealthy beyond the dreams of most individuals.

People everywhere have been witness to a powerful global literary and media phenomenon.

stepped up to the bar

he relationship was an unhappy one, and at the end of November 1993, just over a year after they had married, Jo left

Jo enjoyed her teaching in Portugal. Most of her pupils were in their mid to late teens, an age-group she found engaging and stimulating. Her timetable had enough space in it for her to write, to work on the detailed plan for her series of books about the boy wizard. During that time Jo met and married Jorge Arantes, a Portuguese jour