Hey, Whipple, Squeeze This!

the empty page (what Hemingway called “the white bull”)

They want security, attention, and achievement

People don’t buy quarter-inch drill bits. They buy quarter-inch holes.

The many competitive brands [of beer] are virtually identical in terms of taste, color and alcohol delivery, and after two or three pints even an expert couldn’t tell them apart. So the consumer is literally drinking the advertising, and the advertising is the brand.

Advertising is what happens on TV when people go to the bathroom.