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Cheryl Rickman

The Digital Business Start-Up Workbook

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    7. The App Store Application Model
    This means selling applications via smart phones and tablet computers. Rovio and Tapulous are well known successful app creators
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    By aligning themselves towards a shared purpose the big company can increase their margins, fill gaps in their portfolio or enter new growth markets, while the smaller company gets the opportunity to gain credibility within a sector and sell to a large existing customer base
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    This means providing a share of revenue from products/services that you sell, in exchange for something of benefit, such as exposure to a large targeted audience; or
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    or earning a share of revenue by providing exposure to a large reach
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