joint promotions, where the company contributes a donation to the charity in return for each product
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cash donations;
• sponsorship of an event or activity;
• sponsorship of promotional and educational materials;
• sponsorship of an award scheme;
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To create goodwill. Companies like to be seen as good citizens and good neighbours, so they support local charities. They also like to create goodwill amongst employees.
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• Who should the letter of application be addressed to?
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• When do the trustees meet?
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What are their conditions for a grant and what are their
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What are the types of grants they normally give?
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What is the giving capacity of the Trust/Foundation? - Look at their income and expenditure - what are they capable of giving