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Summary : Marketing 3.0 – Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

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    Technological advances always have changed the nature of marketing throughout history. Marketing 1.0 really came into being as a result of the Industrial Revolution which suddenly meant factories were churning out larger volumes of products that had to be moved. Marketing 2.0 became an imperative as a result of the combination of information technology and the Internet. And similarly, the transition to Marketing 3.0 is now being driven by the availability of more new technology.
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    making the world a better place.
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    Product management – product, price, place, promotion
    Customermanagement – segmentation, targeting, positioning
    Brand management – brand building
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    the hearts, minds and spirits of customers. The other axis shows the tools the company has at its disposal – its mission, vision and values.
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