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Joe Natoli

Think First

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Вадим Мазурцитуєторік
What are the possible paths they could take?
Вадим Мазурцитуєторік
Why Are We Doing This?
Вадим Мазурцитуєторік
An inspiration, a motivation, a goal. If you have a strategy, that means you know what you’re doing, who you’re doing it for and why it matters — both to you and the people you expect to use the end result. It means you have a solid understanding of:
(a) what users expect to accomplish with what you’re building, and
(b) what you expect to accomplish with it.
annacleverцитує3 роки тому
Next, Move to Users
After stakeholders, you start talking to users
annacleverцитує3 роки тому
Talk to everyone who is in any way connected
annacleverцитує3 роки тому
You’re looking at the end result, not the process. And the process, my friends, is where the power of design really lies.
annacleverцитує3 роки тому
If you don’t come up with a good solution to something, it’s likely that you don’t have a very good problem
Елена Семячкинацитує3 роки тому
Strategy Means Putting People First
Products are used by people, so putting users and their needs first is a pretty good place to start:
What do they need to be able to do, and why do these things matter to them?
What do they want from us, and how is that related to other goals they may have?
How does using our product fit with other products they may be using?
What do they expect, based on their experiences with similar (or even dissimilar) products?
Елена Семячкинацитує3 роки тому
On the other side of the split are information-oriented concerns:
What information is being served up, and what makes it relevant or valuable or useful?
How much data or content exists, and how is it organized and prioritized?
How is it labeled, and do those labels make sense to users?
What does it mean to the people who use it?
Елена Семячкинацитує3 роки тому
How do they move through information?
How do they get to the things that they need?
What are they ways in which they can read, write or otherwise manipulate data?
Anastasiyaцитує3 роки тому
If you have a strategy, that means you know what you’re doing, who you’re doing it for and why it matters — both to you and the people you expect to use the end result.
Anastasiyaцитує3 роки тому
If you have a strategy, that means you know what you’re doing, who you’re doing it for and why it matters — both to you and the people you expect to use the end result.
daryaksyonzцитує3 роки тому
my first rule of research is this: assume you know nothing
daryaksyonzцитує3 роки тому
we don’t know everything there is to know about any given problem,
daryaksyonzцитує3 роки тому
All good strategy starts with research.
daryaksyonzцитує3 роки тому
The plot thickens
daryaksyonzцитує3 роки тому
a massive ripple effect all the way up the chain.
daryaksyonzцитує3 роки тому
you’re a designer — experienced or fresh out of school — I want you to understand that you will not find inspiration looking at the work of other designers.
daryaksyonzцитує3 роки тому
Correctly identify and address these needs and objectives, and you deliver an experience that is the answer to someone’s prayer.
daryaksyonzцитує3 роки тому
Even if you build apps for free, there is something you expect to get in return. That doesn’t have to be money; it could be recognition or widespread adoption.
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