Getting It

what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.

Building a personal brand means providing so much value in one (or multiple) niche(s) that people begin to associate your name with the idea of what it means to be successful in that industry.

It doesn’t matter if you think Facebook and Twitter are for kids, social media and Google are where people turn when they want to get to know the “real you.”

Instagram may best be used as a brand building tool if you have a decent following and post beautiful images or videos, but if you plan to use it as a marketing tool, you will need to devise a strategic plan to capitalize on the half a billion users.

Building a personal brand means providing so much value in one (or multiple) niche(s) that people begin to associate your name with the idea of what it means to be successful in that industry

Call-to-action buttons

The messages in this book are timeless: Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.

Passion is a great place to start when thinking about business ideas, but don’t let that enthusiasm blind you from reality. Ask yourself if you’re willing to put in the hard work and if there is a market for you to tap into

Building a personal brand means providing so much value in one (or multiple) niche(s) that people begin to associate your name with the idea of what it means to be successful in that industry

For starters, don’t make the mistake of thinking your personal brand is all about you. It’s not. Your personal brand is not about your work experience or your personal accomplishments. Your personal brand should be about other people, specifically what you can do for other people.
Start by asking yourself a few questions: What needs can you

proactive way of controlling your career development and how you are perceived in the marketplace

Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes

Whether you’re on the job market or not, everyone needs to view themselves as a brand and start thinking about how they represent it.
The sooner you come to terms with your, the sooner you can own it and start leveraging it to your benefit.
If you are selling a product or service with a lot of competitors, it’s your personal brand that distinguishes you and makes the biggest impact on your target audience

what is social media

The ROI of a social media user is deeply tied to that user’s sense of community and the emotional attachment he or she associates with a product

The bottom line here is that your web site is an important marketing and communications piece and as such should promote your brand. The look of your site should visually convey the feelings you want the user to have about your company when visiting. It should be inviting and invoke user confidence. If the user has a bad first impression then your content is going to have to be stellar just to try and win them over.

Pinterest

For female-focused companies, Pinterest is the way to go because of its significant reach among women; 42% of online women are Pinterest users. 34% of users are between the ages of 18 - 29 and 28% are between 30 - 49, which creates a wide demographic of women who can be reached on this platform.

Building a personal brand means providing so much value in one (or multiple) niche(s) that people begin to associate your name with the idea of what it means to be successful in that industry.

Personal brands should be important to everyone. Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes

For starters, don’t make the mistake of thinking your personal brand is all about you. It’s not. Your personal brand is not about your work experience or your personal accomplishments. Your personal brand should be about other people, specifically what you can do for other people.