Hidden in Plain Sight

If you want to understand people, you have to understand how people function in the wild, in their natural settings, in a world of chaos and gray areas, a world with consequences, a world that’s constantly changing

scale, continued use of the idea” but more important as “satisfaction with the idea.”

Finally comes adoption, which Beal and Bohlen defined as “large

First is the awareness stage: the individual learns that the new thing exists, but he may not necessarily know what it is, what it does, and how it works. The awareness stage is then followed by the interest stage: the individual may still not know much about the thing, but he has heard enough to get a sense that it might be useful, and is worth checking out. After interest comes evaluation, a sort of mental test run where the individual imagines the new thing in his life. This is followed by the trial stage, an actual test run.

Bohlen called the “diffusion process,” breaks down into five discrete stages that an individual goes through on the path to adoption.

understanding the push and pull of adoption

In Japan, the benefits of adoption are promoted through another message: that you are less likely to inconvenience others. Consideration for the group over the individual is far more part of the Japanese psyche

But the right props and costumes can make us look, and even feel, at home on any given stage.

What’s the maximum amount of performance equipment you’re willing to put on, your peak of extravagance, above which point you would feel too ostentatious and have to tone it down?

what’s the absolute minimum amount of performance equipment you would need in order to leave the house, or in order to have company over?