Just like chemistry, things start to happen when you combine elements.
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Because often the best insights are in the smallest of details.
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the process follows these steps: •Input •Process •Output •Nurture •Craft
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If you want to be a truly great creative person, you need to cultivate these habits.
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That’s because they understand that you need to put good stuff in if you want good stuff to come out.
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They treat their mind the way a foodie treats their stomach: they fill it with good stuff. You’ll often find them at museums, art galleries, the cinema, the theatre, bookshops and concerts.
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Changing location also changes your emotional state and gives you a new perspective on things.
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Baroque music, for example, generally has a tempo that’s similar to the speed of the brainwaves associated with creative thinking
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George Lois on his Creation of the Big Idea’
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If what you’re doing is working well, maybe you don’t need to understand it.