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Laura Klein

UX for Lean Startups: Faster, Smarter User Experience Research and Design

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  • Алексей Ландыревцитує9 років тому
    Lean UX isn’t about adding features to a product. It’s about figuring out which metrics drive a business, understanding what customer problems we can solve to improve those metrics, generating ideas for fixing those customer problems, and then validating whether or not we were correct.
  • cuatrocronosцитує6 років тому
    And sometimes you just have to rely on plain old qualitative research and good judgment. We’ll cover that in later chapters.
  • cuatrocronosцитує6 років тому
    With Lean UX, you must learn how to design the right kinds of tests in order to know when your hypotheses have been validated.
  • cuatrocronosцитує6 років тому
    was speaking with one startup, and they explained that they had done a small test of a particular new feature and measured their conversion funnel. About 3% of people had converted to using the feature. Unfortunately, they had no way to tell whether 3% conversion was a fantastic outcome or a complete failure because nobody had ever built this sort of feature before.
  • cuatrocronosцитує6 років тому
    that all seems rather daunting, don’t worry. I’ll share some very specific methods for doing this later in the book.
  • cuatrocronosцитує6 років тому
    Lean UX Is About Validating
  • cuatrocronosцитує6 років тому
    What Is Lean UX, Anyway?
  • Ummu Salamahцитує7 років тому
    Lean methodology is to always treat everything as a hypothesis to be validated, then the goal here is to see how much validation you can do before writing any code or building any products.
  • Ummu Salamahцитує7 років тому
    The faster you can validate or invalidate hypotheses, the more things you can try before you run out of money
  • Ummu Salamahцитує7 років тому
    make sure your engagement numbers are being driven by customer enjoyment of your product and not by artificial tricks.
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