Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

. The company benefits from two distinct and multiplicative growth drivers: network effects to pull in more people and their code, and an ever growing code repository acts as a marketplace for people seeking out code for their projects

Stoppelman claims, “We put the community first, the consumer second and businesses third.”[

Yet another area in which Yelp has tried, failed, and moved on is paying for content.

It is perhaps as integral to their success that they also understood what users didn’t want, and the importance of pivoting to deliver what they did.

Staying true to the users kept the community engaged and participating, while differentiating Yelp from other review services. Yelp became known as the place to get real, unfiltered information about local business.

Yelp does a good job of finding ways to reward people, again not through monetary means, but little perks … At regular Yelp Events, Elites often got first-chance to RSVP and even got in an hour before everyone else.

www.unlockinggrowth.com

Today, mediocre products can still be launched in this way, but their longevity and returns quickly crash as word of mouth spreads and demand dries up faster than ever before.

In the past underwhelming products could survive and thrive merely on distribution alone.

The first, and most critical shared element is that they all have a highly valuable product that has become essential in their customer’s lives.