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Charles Duhigg

The Power of Habit: Why We Do What We Do in Life and Business

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zuzuhasanli97цитує4 роки тому
Small wins are exactly what they sound like, and are part of how keystone habits create widespread changes. A huge body of research has shown that small wins have enormous power, an influence disproportionate to the accomplishments of the victories themselves. “Small wins are a steady application of a small advantage,” one Cornell professor wrote in 1984. “Once a small win has been accomplished, forces are set in motion that favor another small win.”4.14 Small wins fuel transformative changes by leveraging tiny advantages into patterns that convince people that bigger achievements are within reach.4.15
Luka Timofeevцитує4 місяці тому
For a habit to stay changed, people must believe change is possible. And most often, that belief only emerges with the help of a group.

If you want to quit smoking, figure out a different routine that will satisfy the cravings filled by cigarettes. Then, find a support group, a collection of other former smokers, or a community that will help you believe you can stay away from nicotine, and use that group when you feel you might stumble.

If you want to lose weight, study your habits to determine why you really leave your desk for a snack each day, and then find someone else to take a walk with you, to gossip with at their desk rather than in the cafeteria, a group that tracks weight-loss goals together, or someone who also wants to keep a stock of apples, rather than chips, nearby.

The evidence is clear: If you want to change a habit, you must find an alternative routine, and your odds of success go up dramatically when you commit to changing as part of a group. Belief is essential, and it grows out of a communal experience, even if that community is only as large as two people.
zuzuhasanli97цитує4 роки тому
Some habits, in other words, matter more than others in remaking businesses and lives. These are “keystone habits,” and they can influence how people work, eat, play, live, spend, and communicate. Keystone habits start a process that, over time, transforms everything.
zuzuhasanli97цитує4 роки тому
All our life, so far as it has definite form, is but a mass of habits,” William James wrote
Vasily Betinцитує6 років тому
Sometimes, one priority—or one department or one person or one goal—needs to overshadow everything else,
Vasily Betinцитує6 років тому
Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
Vasily Betinцитує6 років тому
“The park ranger with the skunk problem sent us in the wrong direction,” Stimson told me. “She made us think that Febreze would succeed by providing a solution to a problem. But who wants to admit their house stinks?
Fifa Bouцитує6 днів тому
The brain has this amazing ability to find happiness even when the memories of it are gone.
Hannaцитує22 дні тому
Today, the company is focused on giving employees a greater sense of authority.
Hannaцитує22 дні тому
When people are asked to do something that takes self-control, if they think they are doing it for personal reasons—if they feel like it’s a choice or something they enjoy because it helps someone else—it’s much less taxing. If they feel like they have no autonomy, if they’re just following orders, their willpower muscles get tired much faster. In both cases, people ignored the cookies. But when the students were treated like cogs, rather than people, it took a lot more willpower.”
Анастасия Наумовацитуєминулого місяця
when a hospital’s organizational habits go awry.
Hannaцитує2 місяці тому
they decided ahead of time how to react to a cue—a painful muscle or an angry customer. When the cue arrived, the routine occurred.
Hannaцитує2 місяці тому
This is how willpower becomes a habit: by choosing a certain behavior ahead of time, and then following that routine when an inflection point arrives
Salta Degenbaevaцитує2 місяці тому
The truth is, the brain can be reprogrammed. You just have to be deliberate about it."*
Salta Degenbaevaцитує2 місяці тому
Asking patients to describe what triggers their habitual behavior is called awareness training, and like AA's insistence on forcing alcoholics to recognize their cues, it's the first step in habit revers
Hannaцитує3 місяці тому
training manuals are dozens of blank pages where employees can write out plans that anticipate how they will surmount inflection points. Then they practice those plans, again and again, until they become automatic.
Hannaцитує3 місяці тому
to deal with inflection points
Hannaцитує3 місяці тому
What they needed were institutional habits that made it easier to muster their self-discipline.
Hannaцитує3 місяці тому
patients who didn’t write out any plans were at a significant disadvantage, because they never thought ahead about how to deal with painful inflection points. They never deliberately designed willpower habits. Even if they intended to walk around the block, their resolve abandoned them when they confronted the agony of the first few steps.
Hannaцитує3 місяці тому
PATIENTS DESIGNED WILLPOWER HABITS TO HELP THEM OVERCOME PAINFUL INFLECTION POINTS
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