Think Small

To achieve big, you will need to think small

• Create an actionable plan

We usually assume that when we set ourselves a goal we will probably pursue it with focus and attention, drawing heavily on our slower, reflective system.

It’s a curious and wonderful thing about the human condition that we are often a mystery to ourselves

Think Small is not a checklist.

trengthening your social relationships;

getting healthy and active;

learning something new;

being more curious; and

giving to others.

t the world is full of temptations, distractions and other pressures

The Behavioural Insights Team, or Nudge Unit as many soon called it, was established by the UK government in 2010. Its soft motto was formed by the words in the Coalition Agreement that brought it into being: ‘Shunning the bureaucratic levers of the past and finding intelligent ways to encourage, support and enable people to make better choices for themselves.’1

To achieve big, you will need to think small.

that the work of the Behavioural Insights Team, and psychology more generally, should be open. This is not just in the interests of institutional transparency, but because this is a body of knowledge that should be ‘democratized’, or open to all.