If you have no budget, and you are not willing to put a considerable amount of time into marketing your book, then the best you can hope for is that your book is amazing and it goes viral on its own.
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Our desire to please the ones we love and care for is largely unconscious. Get strangers’ feedback on your book.
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If you have an ebook: Amazon Apple / iTunes / iBooks Barnes & Noble Ingram Digital Google Play
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Idea #1: Make Sure Your Book is Available for Sale With All the Major Retailers ***
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the author's available time
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the author's level motivation
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the kind of book (fiction or non-fiction)
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the specific genre the audience the talents of the author (e.g., public speaking skills, copywriting, design, etc.)