If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:
- Black's is Photography- Leon's – Don't Pay a Cent Event- Zellers – Because … the Lowest Price is the Law- CIBC – Seeing Beyond- Rexall – A Pharmacy First
These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success.
