Patrick Tinney

The Bonus Round

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The corporate sales world is a fascinating place. It is big, bold, challenging, mind-bending and one of the most fun environments to sell in of all. The reason the corporate sales world is different is because it attracts the brightest minds from all age groups. Think of corporate sellers as elite athletes because all of the same practice, focus, persistence, resilience and professional conduct: mirror major sports. Only the best in corporate sales get to raise the trophies and huge bonus payouts.

The Bonus Round is designed to help mid-range sellers move up into big league corporate sales. This book does not offer readers a plethora of sales and negotiation theories. The Bonus Round is filled with business cases and behind the curtain views of what it takes to survive and thrive in this high pressure, customer centric world. When long lasting relationships must be built and huge money is at play selling becomes more strategic and serious.

Get ready to read about how my colleagues in the media business faced failure, uncertainty, revolution, constant change and dramatic comebacks! The Bonus Round will be a different sales and negotiation read for you because the stories, back stories and cuss-ups really happened. I was there and I am here to share it with you now. My wish is that you can take parts of this book that resonate with your sales world and make these lessons yours so you can build a great career and live a great sales dream life of which your family will be proud.

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