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Nir Eyal

Hooked: How to Build Habit-Forming Products

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    njjjjhgyjцитує2 роки тому
    The study demonstrates the endowed progress effect, a phenomenon that increases motivation as people believe they are nearing a goal.
    Юрацитує4 роки тому
    2010 study found that some habits can be formed in a matter of weeks while others can take more than five months.
    Konstantin Degtyarevцитує4 роки тому
    this book teaches innovators how to build products to help people do the things they already want to do but, for lack of a solution, don’t do.
    MADINA AMANKULOVAцитує22 дні тому
    The Hook Model has four phases: trigger, action, variable reward, and investment.
    MADINA AMANKULOVAцитує22 дні тому
    I believe the trinity of access, data, and speed presents unprecedented opportunities to create positive habits.
    Victoria Kurichenkoцитує23 дні тому
    Instagram also alleviates the increasingly recognizable pain point known as fear of missing out, or FOMO.
    Victoria Kurichenkoцитує23 дні тому
    As Evan Williams, cofounder of Blogger and Twitter said, the Internet is “a giant machine designed to give people what they want.”8 Williams continued, “We often think the Internet enables you to do new things . . . But people just want to do the same things they’ve always done.”
    These common needs are timeless and universal. Yet talking to users to reveal these wants will likely prove ineffective because they themselves don’t know which emotions motivate them. People just don’t think in these terms. You’ll often find that people’s declared preferences—what they say they want—are far different from their revealed preferences— what they actually do.
    As Erika Hall, author of Just Enough Research writes, “When the research focuses on what people actually do (watch cat videos) rather
    Victoria Kurichenkoцитує24 дні тому
    A habit is when not doing an action causes a bit of pain
    Victoria Kurichenkoцитує24 дні тому
    Habits keep users loyal
    Victoria Kurichenkoцитує25 днів тому
    the Hook Model: a four- phase process companies use to forms habits
    Xevoliaцитуєминулого місяця
    many habit-forming technologies begin as “vitamins” — nice-to-have products that, over time, become must-have “painkillers” by relieving an itch or pain.
    Anastasia Lanvenцитує3 місяці тому
    has been around for a really long time… Identify that desire and use modern technology to take out steps
    b7952797999цитує6 місяців тому
    How do products create habits? The answer: They manufacture them. While fans of the television show Mad Men are familiar with how the ad industry once created consumer desire during Madison Avenue’s golden era, those days are long gone. A multiscreen world of ad-wary consumers has rendered Don Draper’s big-budget brainwashing useless to all but the biggest brands.
    nataliakosцитує8 місяців тому
    Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”
    nataliakosцитує8 місяців тому
    Does your users’ internal trigger frequently prompt them to action? Is your external trigger cueing them when they are most likely to act? Is your design simple enough to make taking the action easy? Does the reward satisfy your users’ need while leaving them wanting more? Do your users invest a bit of work in the product, storing value to improve the experience with use and loading the next trigger?
    nataliakosцитує8 місяців тому
    Every annotation, bookmark and highlight stores data (and value) in the app, further committing users.
    nataliakosцитує8 місяців тому
    In the previous chapter, I urged you to be a facilitator and to use the tools in this book to improve the lives of others. I encouraged you to align your work with a purpose that provides you with meaning and helps cultivate meaning for others. This is not only a moral imperative, it’s good business practice.
    nataliakosцитує8 місяців тому
    - Take a minute to consider where you fall on the Manipulation Matrix. Do you use your own product or service? Does it influence positive or negative behaviors? How does it make you feel? Ask yourself if you are proud of the way you are influencing the behavior of others.
    nataliakosцитує8 місяців тому
    To help designers of habit-forming technology assess the morality behind how they manipulate users, it is helpful to determine which of the four categories their work fits into. Are you a facilitator, peddler, entertainer, or dealer?
    nataliakosцитує8 місяців тому
    .
    What do users really want? What pain is your product relieving? (Internal Trigger)
    2.
    What brings users to your service? (External Trigger)
    3.
    What is the simplest action users take in anticipation of reward, and how can you simplify your product to make this action easier? (Action)
    4.
    Are users fulfilled by the reward, yet left wanting more? (Variable Reward)
    5.
    What “bit of work” do users invest in your product?
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