seldom aspire to take over an industry or build a $100 million business.
Akim Yucelцитуєторік
Who will the customers be, and where will they be found?
Akim Yucelцитуєторік
What are the product features and benefits?
Akim Yucelцитуєторік
What is the product or service concept?
Akim Yucelцитуєторік
The definition of insanity is doing the same thing over and over and expecting different results.
Akim Yucelцитуєторік
Customer Development is the process to organize that search.
Akim Yucelцитуєторік
Customer Development recognizes a startup is a temporary organization built to search for the answers to what makes a repeatable and scalable business model.
Akim Yucelцитуєторік
An entrepreneur seeks to test a series of unproven hypotheses (guesses) about a startup’s business model: who the customers are, what the product features should be, and how this scales into a hugely successful company.
Akim Yucelцитуєторік
The mix of Customer Development and Agile engineering dramatically increases the odds of new product and company success, while reducing the need for upfront cash and eliminating wasted time, energy, money and effort.
Akim Yucelцитуєторік
Getting out of the building means acquiring a deep understanding of customer needs and combining that knowledge with incremental and iterative product development.