Social Payoff

Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.”

After all, everyone wants to be treated like VIPs

It is much more relevant to think about where your consumers are and how to engage them in the right kind of way.

it isn’t rocket science.

Your guiding compass is how your customer sees your brand and simply putting yourself in their shoes.

Keeping in touch with your loved ones via Facebook has replaced that weekly “How’re you doing?” phone call between friends, the family photo album and your holiday slideshow.

Social media is a conversation