a company that provides financial education specifically for millennials.
cindy michellaцитує3 роки тому
MassMutual and IDEO
cindy michellaцитує3 роки тому
usually lead to a new product development, a new customer experience, or a new brand campaign that often makes customers delightfully surprised
cindy michellaцитує3 роки тому
the team members need to gather and synthesize their findings with a series of brainstorming sessions.
cindy michellaцитує3 роки тому
involves multi-disciplinary team members such as psychologists, anthropologist, product designers, engineers, and marketers.
cindy michellaцитує3 роки тому
emphatic research is the method closest to traditional ethnography.
cindy michellaцитує3 роки тому
requires in-person observation, dialogue, brainstorming, and collaboration among researchers and the community members to synthesize the most relevant insights.
cindy michellaцитує3 роки тому
that involves the human perspective and empathy in the research process
cindy michellaцитує3 роки тому
is a method—popularized by design companies such as IDEO and frog
cindy michellaцитує3 роки тому
it is critical for the netnographers to disclose their purpose in doing the research and ask for permission from the community members