en
Shelley Carson

Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life (Harvard Health Publications)

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    Your brain is the repository of a unique store of information: it contains autobiographical, factual, and procedural knowledge that no one else on the planet has access to.
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    First, the creative idea or product needs to be novel or original, and second, it has to be useful or adaptive to at least a segment of the population.
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    It can help you to express your unique life experience in a way that inspires or educates others.
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    But the purpose of enhancing creativity is not only for enrichment; it’s a vital resource for meeting the challenges and dangers, as well as the opportunities, of the accelerated-change climate of the twenty-first century.
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    Our brain allows us to feel, love, think, be, and, most important, create.
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    The supercomputer I am talking about is your brain, that miracle machine that allows you to do everything from brushing your teeth in the morning to presenting complex facts and figures to your boss in the afternoon.
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