Business Mind

Trust Me, I'm Lying: Confessions of a Media Manipulator

The Obstacle is the Way

UX for Lean Startups: Faster, Smarter User Experience Research and Design

Hooked: How to Build Habit-Forming Products

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (Kauffman Foundation Series on Innovation and Entrepreneurship)

Zero to One: Notes on Startups, or How to Build the Future

The 48 Laws of Power