Andy Maslen

Andy Maslen was born in Nottingham, in the UK, home of legendary bowman Robin Hood. Andy once won a medal for archery, although he has never been locked up by the Sheriff.He has worked in a record shop, as a barman, as a door-to-door DIY products salesman and a cook in an Italian restaurant. He eventually landed a job in marketing, writing mailshots to sell business management reports. He spent ten years in the corporate world before launching a business writing agency, Sunfish, where he writes for clients including The Economist, Christie’s and World Vision.As well as the Gabriel Wolfe series of thrillers, Andy has published five works of non-fiction on copywriting and freelancing with Marshall Cavendish and Kogan Page. They are all available online and in bookshops.He lives in Wiltshire with his wife, two sons and a whippet named Merlin.

Цитати

Victor Ohцитуєторік
FREE almost always works well in a headline. Don’t be shy in business-to-business (b2b) contexts either. Everyone likes getting free stuff.
Victor Ohцитуєторік
Try to keep your headlines as short as you can. Under 16 words is good. Ten is better.
Kelly Pasosцитує2 роки тому
Read all the books you can get your hands on about advertising, marketing, selling skills and copywriting. There are lots to choose from. The authors on my shelves include: Drayton Bird, Robert Bly, James Borg, John Caples, Robert Cialdini, John Fraser-Robinson, Claude Hopkins, Graeme McCorkell, David Ogilvy, Victor Schwab, Joseph Sugarman, Nick Usborne, Joe Vitale and Walter Weintz.
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