Andy Maslen

100 Great Copywriting Ideas. From leading companies around the world

Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
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    Mariia Hrabchakцитує4 місяці тому
    So if you’re going to interest them in what you’re selling, you have to explain—and prove—how it will make their life easier or better in some way.
    Gerardo Vaca Lasernaцитує8 місяців тому
    Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”
    Carlos Castillo Noveloцитуєторік
    I help companies sell more by writing about their products. You know, for mailshots and websites.” Then everybody gets it. So, you’re in sales. I am too. The question is, are you any good?

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