Jacky subscribes to Peter Drucker’s view that a business has only two basic functions, namely marketing and innovation.
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These rules of naming have been published in the book Get A Name! 10 Rules To Create A Great Brand Name. Prior to writing Brand Zero, Jacky also authored B2B: 10 Rules To Transform Your Business Into A Brand.
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These 13 strategies are outlined in the bestselling book Killer Differentiators: 13 Strategies To Grow Your Brand.
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Jacky has also developed the 10 rules of naming which are now used to help StrategiCom’s clients create powerful brand names that stand out from the crowd.
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His main expertise is in the area of differentiation in which he has developed the 13 strategies of differentiation that are used on all of StrategiCom’s clients.
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Jacky joined StrategiCom in 2007 as a Principal Consultant where he continues to serve the Singapore business community by helping clients build stronger brands through effective differentiation.
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Singapore, the government agency that is tasked to help Singapore companies internationalise successfully.
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After seven years, he decided to try something different and landed up with the job of programme manager of branding for International Enterprise
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joined an education software start-up in 1997 to head its marketing communications department and quickly helped the company to establish its new brand as a leader in e-learning programs for general education