en
Richard Maxwell,Robert Dickman

The Elements of Persuasion

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“Every great leader is a great storyteller,” says Harvard University psychologist Howard Gardner.
According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.
In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.
Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results.
Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.
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    Ann Catherine Dizon Perezцитує2 роки тому
    It’s as powerful in the powder room as it is in the boardroom. People love a good story. We can’t get enough of them. And a good story is infectious. It spreads like wildfire.
    Ann Catherine Dizon Perezцитує2 роки тому
    always recommend to our clients that once they have their speech ready, they work on getting it down to a single, easy to remember sentence. You may never deliver that sentence as such, but having it ready and keeping it constantly in the back of your mind is your most important edge.
    Ann Catherine Dizon Perezцитує2 роки тому
    hitotuse no uchi—“winning with a single strike.”

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