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Peter Economy,Kathleen Allen

Complete MBA For Dummies

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Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:
Know and respond to your customers’ needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company’s advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollar Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
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  • alexxkoцитує8 років тому
    example, a Web site selling primarily to the New Millennial crowd (ages 16 to 24) should have a completely different tone and look than one catering to business professionals or retirees (see Chapter 2). And when it comes to text on a Web site, less is more. The faster you can get your company’s message out, the sooner your customers will click on the shopping-cart button and make their purchases. Try to keep information on your site to fewer than about 500 words
  • alexxkoцитує8 років тому
    To market your product or service effectively, you need to tell catchy stories that make the news and capture people’s attention. For example, how did Ben and Jerry’s crack the tough premium ice cream market? It wasn’t just because the company has great ice cream. It was because it had a great story to tell. Ben and Jerry’s is a Vermont company owned by people from Vermont who put their hearts and souls into their ice cream. And they gave their ice cream personality with creative names such as Cherry Garcia, Phish Food, and Chunky Monkey.
  • alexxkoцитує8 років тому
    When it comes time to hire a new employee, take the time to recruit and interview a variety of candidates. Check their credentials and ask for references — and then call them. Have the prospects come back for multiple interviews so they can speak with other people in your organization with whom they’ll be working. And when it comes time to fire an employee, don’t hesitate. Your actions speak louder than words. What are your actions saying to your employees? (For more on hiring and firing, see Chapter 8.)

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